The Story Behind 2739
The 2739 Movement was founded by Malina and Keighly, two entrepreneurs who believed there had to be a better way for people to build income, create opportunity, and take control of their financial future in the digital world.
After earning their bachelor’s degrees and beginning traditional career paths, they quickly realized that the path many people are encouraged to follow did not provide the freedom, flexibility, or impact they were seeking.
Like many aspiring entrepreneurs, they wanted more time with their families, greater control over their schedules, and the opportunity to build something meaningful while helping others do the same.
That search led them into the world of digital marketing, creator commerce, and online business.
What started as a mission to educate everyday people on how to build income online quickly grew into a thriving community of creators and entrepreneurs learning how to turn digital opportunities into real businesses.
Why the Name 2739?
Why the Name 2739?
The name 2739 represents the idea that $2,739 per day equals $1 million in annual revenue.
Inside the community, creators focus on building consistent daily income through content, partnerships, and creator commerce. While every journey is different, several creators within the community have already experienced days exceeding $2,739 in sales.
The number serves as a reminder that with the right education, systems, and support, ambitious goals can become possible.
Our Mission
The mission of the 2739 Movement is to educate online entrepreneurs and creators on how to build sustainable digital businesses and work toward the freedom that comes from consistent online income.
While TikTok Shop remains a major focus within the community, 2739 also emphasizes the importance of diversifying income streams and not relying on a single platform.
Through mentorship, collaboration, and real-world strategies, the movement continues to help creators pursue greater flexibility, opportunity, and online freedom.
Our Impact as of March 2026:
• $3.4M+ in Tap Link sales since October 2025
• $40M+ in tracked creator sales since October 2025
• $200M+ estimated in mentored creator sales
2739 has also been featured on NBC, CBS, and ABC affiliate sites, as well as publications including Benzinga, The Globe and Mail, and Barchart across more than 450 news outlets worldwide.
In 2026, the 2739 community was recognized as one of the Top 5 TikTok Shop Communities at the Goli Gala Awards.
2739: Educating Online Entrepreneurs 